We invest in businesses that acknowledge their role in a wider system and intend to restore, replenish, and capacitate all parts of their value chain. We focus on early-stage businesses with revenue traction, investing in pre-Series A, Series A and Series B rounds. This is driven by atreyu’s essence and experience working with and guiding early-stage businesses.
Christopher Pommerening is an entrepreneur and learning visionary on a mission to positively transform education worldwide. Christopher has founded 10 companies and organisations and invested in more than 30 start-ups. In 2002 he founded the venture capital company ACTIVE Venture Partners, one of Europe’s few entrepreneurial-driven VC companies. In 2017, after two years of preparation and research, he started Learnlife, his “once in a lifetime” adventure aiming to change the world's learning landscape.
Learnlife was founded with the mission to positively transform education worldwide. Learnlife is based in Barcelona where it owns 3 school campuses – acting as a lighthouse to the global education community. Learnlife has built a new learning innovation framework, which is learner-centric and passion based. Through its own school activities, it empowers learners and educators, but even the parents as well as its neighbouring communities, with a roadmap for transformational change. Apart from its own schooling activities, Learnlife is taking its pedagogical model to schools across the globe through its Learn Guides model, training teachers to promote and embrace learner agency. In what is already being referred to as the Age of Anxiety, Learnlife shines a spotlight on the importance of emotional wellbeing in each person’s journey on finding and realising their potential, as effective contributors to the positive evolution of society.
Julius is a medical doctor, global health implementer, and social entrepreneur whose work has positively impacted over 5 million lives in sub-Saharan Africa. Julius holds an MD from the University of Leipzig and a Master of Philosophy from the University of Cambridge. He also serves as a research group leader at the Global Digital Health Lab at Charité – Universitätsmedizin Berlin and the Heidelberg Institute of Global Health.
Elucid is a social enterprise that leverages technology to improve farmer health and farmer family livelihoods, by providing health insurance services into typically rural communities in the Global South. On behalf of its clients, typically large procurers of farmer produce (such as cocoa, coffee, cotton) translates impact into data to ease regulatory compliance burdens for these large producers and prove sustainability claims towards consumers. Elucid takes care that its entire value chain is carefully assessed for opportunities to capacitate the rural communities of the farmers, thereby creating long-term improvements in these ecosystems from both a social and environmental perspective.
Samuel has a rich background as a medical doctor and health data specialist. He has extensive experience in scaling digital health products internationally, which has been pivotal in his role at Elucid. His work primarily focuses on leveraging health data to create sustainable solutions that benefit small-scale producers and ensure compliance with global standard. Samuel's expertise in health data and his commitment to social entrepreneurship have been instrumental in driving Elucid's mission to integrate businesses with the social good movement
Elucid is a social enterprise that leverages technology to improve farmer health and farmer family livelihoods, by providing health insurance services into typically rural communities in the Global South. On behalf of its clients, typically large procurers of farmer produce (such as cocoa, coffee, cotton) translates impact into data to ease regulatory compliance burdens for these large producers and prove sustainability claims towards consumers. Elucid takes care that its entire value chain is carefully assessed for opportunities to capacitate the rural communities of the farmers, thereby creating long-term improvements in these ecosystems from both a social and environmental perspective.
Rob is passionate about revolutionizing financial accessibility in education, with a mission to bridge the educational financial divide and make quality education accessible for every child in Sub-Saharan Africa. With over a decade of experience in London's finance and insurance sector, Rob serves as the Co-founder and CEO of Jackfruit Finance, a Kenyan startup using cutting-edge technology to provide affordable financing solutions to educational institutions.
The starting point of Jackfruit Finance’s mission is that every child should have access to an education, independently of their circumstance – every child has the right to learn. To achieve this mission, Jackfruit Finance helps schools grow and thrive, by offering affordable, accessible loans to private schools across Kenya. These loans are typically used to build classrooms, buy school buses, and more generally enable schools to improve their learning environment. The founders of Jackfruit Finance take a regenerative view on how they achieve their objectives, working very closely within their communities to build capacity for societal growth, not just within the specific school learning environment.
Pete is a local food advocate, social entrepreneur and founder of Ooooby. After seeing first hand the destructive nature of globalized food and the accelerating demand for local alternatives during his time at a multi-million dollar food business, Pete became committed to working in the local food space. Driven by his mission to putting ‘small-scale’ back at the heart of our food systems, Out of our own backyards (Ooooby) is the result of his work.
Ooooby is a UK-based company with a mission to put local small-scale sustainable farming back at the heart of the food system we all depend on. Ooooby provides operational software for farms and local food retailers, to make shopping for local and organic food easier than going to the supermarket. This enables small scale farmers to participate in the online food delivery revolution. Ooooby’s business model is highly regenerative: it fosters a healthier planet, healthier nutrition, and supports small scale farmers and their communities, also helping shorten the supply chain.
Maxie is an internationally award-winning entrepreneur with a passion for women's health & social impact and have founded two companies, Ruby Cup and FEMNA Health. Ruby Cup is a pioneer period company with a designated social mission to give all girls and women access to sustainable female hygiene. FEMNA Health is a leading education and therapy platform for women's health in Germany.
FEMNA Health is Germany’s leading telemedicine platform for women’s hormonal health. FEMNA’s offering consists of 3 pillars: 1) diagnostics using home testing kits; 2) virtual access to naturopaths and doctors for consultations; and 3) proprietary and unique product line for the needs and desires of their customers. FEMNA’s solution empowers women to take control of their health rather than relying on very short and often undifferentiated visits to gynecologist, and gives them natural treatment options where possible.
Juan Manuel Lopera is a visionary in the field of education and technology. Born in Colombia, Juan began his professional career as a systems engineer, but soon realized that his true passion lay in education. He founded Aulas Amigas and TOMI Digital with the mission of creating technological tools that would facilitate the teaching and learning process. His commitment and dedication have led him to receive various awards, both nationally and internationally, for his contribution to the educational sector.
TOMi is a Colombian EdTech company that creates tools to teach and learn, in-classroom or remotely, even in offline environments. TOMi’s major markets are in Latin America, but the solution is used by teachers around the world, especially in countries where educational standards for lower income families are very low. The TOMi platform allows teachers to create their own content, which can then be shared with other teachers subscribed to the platform. Apart from the content, TOMi helps teachers organise their classrooms and their administrative work, allowing them more time to connect with children emotionally and enhancing work satisfaction.
Aape Pohjavirta is a seasoned entrepreneur and passionate coach, dedicated to empowering individuals and organizations through knowledge and innovation. With a career spanning over three decades, Aape has held leadership roles in digital innovation since 1988 and in mobile technology since 1997. His expertise across various start-ups includes international business, product development, and technology strategy. He is the founder of Funzi, an Apple Achiever, international patent holder, published author, and sought-after speaker.
Funzi is a Finnish mobile EdTech company that combines technology, gamified pedagogy and world-class content with the mission to impart a “growth mindset” on the billions of mobile users in the Global South. Through the Funzi web-based services, users can choose from a variety of courses, mainly on entrepreneurial skills and basic life-skills, ultimately with the view to stimulate self-upliftment and self-empowerment.
